The Daily Philadelphian

Welcome to the Ochcocinco News Network -- OCNN.

According to a report on si.com, Chad Ochocinco plans to enter the breaking news foray via twitter.

He plans to launch a social media network; he’s dubbing it the Ochocinco News Network (OCNN). The network will give pro athletes a forum to break news related to their teams.

In theory, this sounds like a decent idea and will likely generate tons of followers in the fantasy football world.

In reality, this has zero chance of working.

First, if an athlete wanted to break news about his or her team, why wouldn’t that person do so via their own Twitter account. An athlete or celebrity who uses Twitter does it to generate a following for future business endeavors. They need fans and Twitter is a way to maintain interest among the general public.

Pro athletes are simply building a brand the way ESPN, SI, Best Buy and others do. While we understand that athletes would still have their own twitter accounts and followers under this plan, the fact is they wold likely want to remain independent and not part of the Ochocinco brand.

As  a result, unless the OCNN is going to mail paychecks to contributors each week, what is the incentive?

Second, players have gotten into trouble for their tweets. Coaches don’t want players disseminating news. Could you imagine if an Eagles player updated an injury on Twitter? Andy Reid would have a stroke. Remember, he chastised the media for calling the team trainer and Stewart Bradley for injury news during the summer.

Ochocinco has amazing creativity. Someday, he will revolutionalize something. We just have to wait to find out what that will be.