The Phillies-Yankees World Series match-up was a boon for advertisers and the FOX Network as the six game series had its highest rating since the Red Sox ended their 86-year curse in 2004.
According to the Nielsen ratings, the six game series averaged 19 million fans each night. Game 4 — the one that got away [...]
Entries Tagged as 'MLB'
Hamels' comments a PR lesson for athletes, pro teams
November 4th, 2009 · 3 Comments · MLB, NBA, NFL, Philadelphia Phillies, Sports
By FRANK WARD
The soundbite. It’s the thing that drives all broadcast media journalism.
With limited time, television and radio newscasts rely on brief, 10-second soundbites to tell stories. That is really nothing new. However, in this day of the race to be first with news, and not necessarily accurate, news outlets will take a statement and [...]
Tags:2009 World Series·Chad Ochocinco·Cole Hamels·Communicty Relations·Game 3·Game 7·interviews·Larry Brown·Media Interviews·Media Relations·Media Training·MLB·NBA·New York Knicks·New York Yankees·NFL·OCNN·Philadelphia Phillies·PR 101·pro sports·Public Relations·quotes·Social media·Sports public relations·wish season over
Pedro facing his Daddy in Game 2
October 27th, 2009 · No Comments · MLB, Philadelphia Phillies
Yankees fans, get your vocal chords tuned up. On Thursday night, you’re going to need them.
Pedro Martinez has been tabbed to start the second game of the World Series in New York. When last we saw him in a playoff game in New York, Pedro declared, “The Yankees, they’re my daddy!”
Yankees fans then filled the [...]
Tags:2009 World Series·Charlie Manuel·Cole Hamels·Game 2·MLB·New York Yankees·Pedro Martinez·Philadelphia Phillies
Selig, MLB mistaken with Sunday's version of The Show
October 10th, 2009 · No Comments · MLB
During the last few years, MLB has used a productive and engaging advertising campaign with the tagline, “Welcome to The Show.” Baseball Commissioner Bud Selig and company had a solid idea for the Columbus Day weekend — play four playoff games in one, day-long marathon.
A great idea to showcase The Show is about to [...]
Tags:Bud Selig·MLB·Playoffs 2009·TBS
Memo to TBS, MLB: We're still World F'in Champs
October 9th, 2009 · No Comments · Philadelphia Phillies
Apparently, MLB and TBS forgot who the defending World Phucking Champions are when making the playoff schedules this year.
First, your Fightins had to open with two games that started at 2:37. While day baseball is always a nice change of pace, the fact is the defending World Champions deserved a prime time game at home [...]
Phils have no true closer options
September 13th, 2009 · No Comments · Philadelphia Phillies
Phillies fans, it’s almost time to hit the panic button.
Don’t worry about the Marlins or the division lead. The playoffs will return to South Philly in October.
However, you need to worry about finishing games. Brad Lidge and his 10 blown saves belong in the junkyard.
Ryan Madson has to return to his 8th inning role where [...]
Tags:Brad Lidge·Brett Myers·closer·JA Happ·MLB·Pedro Martinez·Philadelphia Phillies·saves
Floundering Phils must silence Mets
September 11th, 2009 · No Comments · Philadelphia Phillies
Did the Phillies ever think they would be this happy to see the New York Metropolitans? The two-time defending chokers are visiting South Philly at just the right time for the Phils who are coming off their most detrimental week in the last three years.
A week ago today, this weekend’s series against the Mets [...]
Tags:Brad Lidge·Cliff Lee·Cole Hamels·MLB·New York Mets·Philadelphia Phillies